Hi, I’m Martin, freelance social media manager living in Hamburg.
I work in social media since 2013 and had the pleasure to support clients from various industries launch and expand their social media communication to local and global audiences.聽I am experienced in strategic consulting, channel-specific content and campaign conception, content creation, community management and social advertising. If you need assistance in any of those areas, feel free to reach out!
About me
Hi, I’m Martin, freelance social media manager living in Hamburg.
I work in social media since 2013 and had the pleasure to support clients from various industries launch and expand their social media communication to local and global audiences.聽I am experienced in strategic consulting, channel-specific content and campaign conception, content creation, community management and social advertising. If you need assistance in any of those areas, feel free to reach out!
A well-thought-out strategy is the basis of successful social media communication. To have the desired effect on brand perception, I will make sure it aligns well with your brand’s vision and overall communication strategy. Thorough analysis of your target group’s needs and behavior is my starting point to identify suitable platforms and define strategic guidelines for creative conception.
With respect to channel-specific features and user behavior, I create concepts for creative content formats that increase brand awareness and engagement to strengthen the desired brand perception. The content formats set a framework for continuous content creation. I like to utilize and experiment with technical capabilities of the chosen platforms to enhance the experience.
Posting quality content regularly is a constant challenge that will be rewarded by an engaged community. In texting and image editing I carefully align all content with your brand鈥檚 identity and define a tonality that suits the chosen platform. I typically use a content calendar that can be adjusted to your requirements and regularly assess and optimize towards previously defined KPIs.
Social advertising extends your reach to specific target groups. After defining your goal together, I derive meaningful KPIs and compose a performance forecast with regard to your budget. To plan and manage your campaign accordingly, I prepare creatives and parameters and perform regular goal-oriented optimization. Finally, I present the outcome in a comprehensive performance analysis.
A well-thought-out strategy is the basis of successful social media communication. To have the desired effect on brand perception, I will make sure it aligns well with your brand’s vision and overall communication strategy. Thorough analysis of your target group’s needs and behavior is my starting point to identify suitable platforms and define strategic guidelines for creative conception.
With respect to channel-specific features and user behavior, I create concepts for creative content formats that increase brand awareness and engagement to strengthen the desired brand perception. The content formats set a framework for continuous content creation. I like to utilize and experiment with technical capabilities of the chosen platforms to enhance the experience.
Posting quality content regularly is a constant challenge that will be rewarded by an engaged community. In texting and image editing I carefully align all content with your brand鈥檚 identity and define a tonality that suits the chosen platform. I typically use a content calendar that can be adjusted to your requirements and regularly assess and optimize towards previously defined KPIs.
Social advertising extends your reach to specific target groups. After clearly defining your goal, I derive meaningful KPIs and compose a performance forecast with regard to your budget. To plan and manage your campaign accordingly, I prepare creatives and parameters and perform regular goal-oriented optimization. Finally, I present the outcome in a comprehensive performance analysis.
Client experience
